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其三便是星仔在《巡视西域》里被揪着头发当着钟丽提的面羞辱那一段，星仔那时的表演平实之极，那份无奈和羞辱的感觉完全通过眼神把气氛渲染到了极点

《退婚后咸鱼美人拿了反派剧本》是安知晓创作的原创古代言情小说。凤妤最爱金银珠宝，最大的梦想是吃吃喝喝当一条咸鱼，未婚夫高中探花，貌比潘安，她的咸鱼人生非常圆满。夫君很穷，没事，她有钱！谁知道一朝风云变幻，她魂穿了鲜衣怒马，桀骜不驯的小侯爷谢珣，并害得他废了一条腿。为了在战场活着，咸鱼翻身而起，学骑马射...

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自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果 作者： 黄敏学 1 姚舜禹 1 刘茂红 2 作者单位： 1. 武汉大学 经济与管理学院 市场营销与旅游管理系, 武汉 430072 2. 武汉科技大学 管理学院, 武汉 430081 提交时间： 2023-03-27 摘要: 企业为了促进产品推广, 不惜重金聘请名人为产品代言。已有的文献主要探究名人代言的自强型模式, 很少研究名人代言的自嘲型的表达方式。本文则基于社会影响理论和产品差异理论探究了两种类型名人代言在不同产品情境下对消费者口碑推荐的影响。通过二手数据分析和实验法研究发现：自强型的名人代言更有利于提升消费者对享乐型产品的口碑推荐; 自嘲型的名人代言更有利于提升消费者对实用型产品的口碑推荐; 自强型的名人代言主要是通过强化其规范性影响, 进而增强消费者对享乐型产品的口碑推荐; 自嘲型的名人代言主要是通过强化其信息性影响, 进而增强消费者对实用型产品的口碑推荐。 Abstract: Recent years have witnessed the increasing prevalence of celebrity endorsement as advertising in China. The reason for this increased prevalence is that celebrity endorsements can boost the credibility and attractiveness of advertisements and therefore lead to increased profits for companies in most cases. In the social media environment, the influence of celebrities is amplified remarkably by the following of their fans. Previous studies have demonstrated that the effect of celebrity endorsements is mostly positive or self-enhancing. However, this effect does not always apply in social media platforms. For example, several celebrity endorsements actually contain self-deprecating content. In this study, we explored the role of self-enhancement and self-deprecation in celebrity endorsement effectiveness and examined their impact on consumers’ intent to share. Furthermore, we introduce the moderating effect of product types, namely, whether a product is utilitarian or hedonic. To obtain preliminary insights, we collected 86 micro-blog posts with celebrity endorsements and coded them as either self-enhancing or self-deprecating posts. Analysis of secondary data showed that consumers shared numerous self-enhancing celebrity endorsement posts with regard to hedonic products, and consumers shared many self-deprecating celebrity endorsement posts with regard to utilitarian products. Subsequently, we conducted laboratory studies to validate our hypothesis further. First, we performed a robust test on the effect of different celebrity endorsements on consumers’ intent to share. The results of the two types of celebrity endorsements (self-enhancing and self-deprecating) indicated the effect of self-deprecating celebrity endorsement on consumers’ intent to share was stronger than that of self-enhancing celebrity endorsement. Second, we examined the interactive effect of celebrity endorsements and product types and the mediating role of social influence. As expected, the 2 (celebrity endorsements: self-enhancing vs. self-deprecating) × 2 (product types: utilitarian vs. hedonic) subject design experiment suggested that participants in the utilitarian product condition were willing to share self-deprecating content, and this effect was caused by informative influence. On the contrary, participants in the hedonic product condition were willing to share self-enhancing content, and this effect was driven by normative influence. Our research contributes to literature on celebrity endorsement in social media by focusing on consumers’ sharing intention rather than purchase behavior. First, this research explores whether self-deprecating celebrity endorsement can strengthen consumers’ intent to share or not. Second, this study provides a new perspective on celebrity endorsement by differentiating its content into two types: self-enhancing and self-deprecating. Third, this research examines the impact of product difference in celebrity advertisement. It reveals that consumers in different product conditions might share different celebrity endorsement advertisements. Finally, we demonstrated the mediation mechanism of the interaction between celebrity endorsement and product type by examining consumers’ sharing intention. Aside from this empirical demonstration, our research also presents many useful implications for companies with regard to the design of celebrity endorsement. 名人代言 产品类型 规范性影响 信息性影响 口碑推荐 期刊： 心理学报 分类： 心理学 >> 社会心理学 引用： ChinaXiv:202303.08554 (或此版本 ChinaXiv:202303.08554V1 ) DOI:10.3724/SP.J.1041.2018.00907 CSTR:32003.36.ChinaXiv.202303.08554.V1 推荐引用方式： 黄敏学,姚舜禹,刘茂红.(2023).自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果.心理学报.doi:10.3724/SP.J.1041.2018.00907 版本历史 [V1] 2023-03-27 16:00:27 ChinaXiv:202303.08554V1 下载全文

打火机与公主裙是(Twentine)新书,这是一个现代人回到古代，回到一个完全没有任何超凡的真实世界，靠着将一切数据属性化的异能，慢慢崛起的故事。 精彩尽在打火机与公主裙

【上交系统+大国崛起+星际+发展】 秦浩意外触电激活万物复制系统。 消耗能量就可以完美复制任何物质、能量、信息技术、电影中的科幻物品，甚至想象出来的东西！ 卧槽？！复制万物？！这是要上天啊！ 开局没钱？没关系，复制黄金！成为亿万富翁？只是随手为之！ 原本秦浩只想靠着系统，安安静静地当个世界首富，走上人生巅峰。 然而—— 当得知自己国家遭遇鹰酱全面技术封锁，西方列强企图再次切断炎黄命脉！ 当看到了老院士们为了祖国的科技进步，不求回报奉献一生， 当看到可爱的战士们为了国家无畏牺牲的精神时。 秦浩站了出来，选择把系统上交。 从这一刻开始，复制的不仅仅是个人财富，而是无数的高科技技术，更是炎黄民族不屈的脊梁！ 鹰酱封锁技术？笑话！我直接复制一整套生产线，效率百倍碾压！ 全球顶尖芯片？我复制！最先进发动机？我复制！ 外星科技？我照样复制！ 敌人还在为卡脖子焦头烂额，炎黄民族已经在星辰大海中复制出了宇宙战舰群！ 我秦浩，将让炎黄国彻底崛起，用复制能力，在浩瀚宇宙中建立起最伟大的文明！让炎黄的旗帜，插遍每一个星系！

眼看菩提仙府要落入方寒的手中，里面的绝杀大阵全部都催动，一尊一尊的佛陀，好像雨后春笋一般的冒了出来，这些佛陀每一尊，都在吟唱一门太古秘典的经文《别告诉她》，一枚枚的菩提子轰炸出来，比虚空神雷还要强横，竭力要轰炸破方寒的大手，脱离束缚

这位元彬没有英俊的相貌，但是却有利落的身手，曾为七福成员之一，现如今是香江有名的武指之一，这一次《妙手回春月亮不发光》中，他也受聘担任武术指导一职

【死亡骑士+暗黑死灵法师+暗黑圣教军】（曾用书名：吾乃死亡骑士，并非死掉的骑士！） 异界入侵，人类差点被全灭，原力复苏，人类觉醒异能，剩余的人类联合建立UED政府，推行全民觉醒计划，誓言夺回所有领地，杀到异界去！ 林昊觉醒死亡之力，种族死亡骑士，升级自动领悟是死亡骑士技能，技能卷轴学习的是死灵法师技能。 复活傀儡，主人不死永生不灭！ 号令骷髅，你们战无不胜，它们杀之不尽！ 次级眷属是无限分裂的不死异虫， 还有一言不合就自爆的鬼娃大军， 无数亡魂邪灵渴望鲜血与生魂， 地狱回来的兽人世仇未报！ 七光环死灵+5光环死骑，自动尸枪，天拳跑马，暗黑死灵天下无敌！ （PS:因为别人都在天上，没办法啦）