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去年春节，我穷得连张车票都买不起，只能蜷在出租屋里，骗父母说“工作忙”。那种无颜见爹娘的羞耻，我记了一整年。 为此，我绑定了【命运轮盘】，哪怕抽中的是“舔狗系统”。规则很简单：扮演一年，不动真情，就能领取天价年终奖。我忍了，为了能体面地回家过年。 我成了女神苏婉柔最忠实的备胎，风雨无阻。腊月二十，年味渐浓，她却用最温柔的语气让我“暂时冷静”，好清空鱼塘去相亲。 我脸上写满受伤，心底却在倒计时。 她转身的瞬间，提示音准时响起：【叮！年终奖一亿元（税后），已到账！】 看着短信里那串长长的数字，所有寒意与憋屈瞬间蒸发。 今年，我一定回家！ 要开最好的车，带最丰厚的年货，风风光光地，把去年失去的团圆和体面，全部赢回来！

修真大世界的渡劫仙尊苏白，蓦然清醒过来过来，才发现自己居然变成了地球上一个豪门弃子！他还发现，他不仅被世家抛弃，还寄人篱下，被亲人甚至是表姐冷眼嘲讽这是一代仙尊，崛起都市，横扫世家大族，快意恩仇的故事！

自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果 作者： 黄敏学 1 姚舜禹 1 刘茂红 2 作者单位： 1. 武汉大学 经济与管理学院 市场营销与旅游管理系, 武汉 430072 2. 武汉科技大学 管理学院, 武汉 430081 提交时间： 2023-03-27 摘要: 企业为了促进产品推广, 不惜重金聘请名人为产品代言。已有的文献主要探究名人代言的自强型模式, 很少研究名人代言的自嘲型的表达方式。本文则基于社会影响理论和产品差异理论探究了两种类型名人代言在不同产品情境下对消费者口碑推荐的影响。通过二手数据分析和实验法研究发现：自强型的名人代言更有利于提升消费者对享乐型产品的口碑推荐; 自嘲型的名人代言更有利于提升消费者对实用型产品的口碑推荐; 自强型的名人代言主要是通过强化其规范性影响, 进而增强消费者对享乐型产品的口碑推荐; 自嘲型的名人代言主要是通过强化其信息性影响, 进而增强消费者对实用型产品的口碑推荐。 Abstract: Recent years have witnessed the increasing prevalence of celebrity endorsement as advertising in China. The reason for this increased prevalence is that celebrity endorsements can boost the credibility and attractiveness of advertisements and therefore lead to increased profits for companies in most cases. In the social media environment, the influence of celebrities is amplified remarkably by the following of their fans. Previous studies have demonstrated that the effect of celebrity endorsements is mostly positive or self-enhancing. However, this effect does not always apply in social media platforms. For example, several celebrity endorsements actually contain self-deprecating content. In this study, we explored the role of self-enhancement and self-deprecation in celebrity endorsement effectiveness and examined their impact on consumers’ intent to share. Furthermore, we introduce the moderating effect of product types, namely, whether a product is utilitarian or hedonic. To obtain preliminary insights, we collected 86 micro-blog posts with celebrity endorsements and coded them as either self-enhancing or self-deprecating posts. Analysis of secondary data showed that consumers shared numerous self-enhancing celebrity endorsement posts with regard to hedonic products, and consumers shared many self-deprecating celebrity endorsement posts with regard to utilitarian products. Subsequently, we conducted laboratory studies to validate our hypothesis further. First, we performed a robust test on the effect of different celebrity endorsements on consumers’ intent to share. The results of the two types of celebrity endorsements (self-enhancing and self-deprecating) indicated the effect of self-deprecating celebrity endorsement on consumers’ intent to share was stronger than that of self-enhancing celebrity endorsement. Second, we examined the interactive effect of celebrity endorsements and product types and the mediating role of social influence. As expected, the 2 (celebrity endorsements: self-enhancing vs. self-deprecating) × 2 (product types: utilitarian vs. hedonic) subject design experiment suggested that participants in the utilitarian product condition were willing to share self-deprecating content, and this effect was caused by informative influence. On the contrary, participants in the hedonic product condition were willing to share self-enhancing content, and this effect was driven by normative influence. Our research contributes to literature on celebrity endorsement in social media by focusing on consumers’ sharing intention rather than purchase behavior. First, this research explores whether self-deprecating celebrity endorsement can strengthen consumers’ intent to share or not. Second, this study provides a new perspective on celebrity endorsement by differentiating its content into two types: self-enhancing and self-deprecating. Third, this research examines the impact of product difference in celebrity advertisement. It reveals that consumers in different product conditions might share different celebrity endorsement advertisements. Finally, we demonstrated the mediation mechanism of the interaction between celebrity endorsement and product type by examining consumers’ sharing intention. Aside from this empirical demonstration, our research also presents many useful implications for companies with regard to the design of celebrity endorsement. 名人代言 产品类型 规范性影响 信息性影响 口碑推荐 期刊： 心理学报 分类： 心理学 >> 社会心理学 引用： ChinaXiv:202303.08554 (或此版本 ChinaXiv:202303.08554V1 ) DOI:10.3724/SP.J.1041.2018.00907 CSTR:32003.36.ChinaXiv.202303.08554.V1 推荐引用方式： 黄敏学,姚舜禹,刘茂红.(2023).自强还是自嘲?名人代言如何提升社会化媒体广告的营销效果.心理学报.doi:10.3724/SP.J.1041.2018.00907 版本历史 [V1] 2023-03-27 16:00:27 ChinaXiv:202303.08554V1 下载全文

书旗小说签约作者， 擅长古言宫斗，情感拉扯风格。 描写皇权背景下， 权谋与真情的极致纠缠。 2023年加入书旗，女频金榜TOP5常驻选手 《两大地玄》火热连载中。

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【多女主+黑暗风+克苏鲁+猎奇风+诡异事件】 高周堕胎、下水道的史莱姆、尸体拼接转生秘术、沼泽文化的邪神、无辜的受试者、街边的糖霜苹果，跳动的迪斯科米...在成为收尸人前，陈默从未想过光鲜亮丽的巴尔的摩居然隐藏着这么多令人惊悚又恐惧的东西。 当一切被粉饰的东西露出他的真面目时，当神明不在给予信徒安慰时，当正义不再是正义时陈默只能高高竖起自己的中指，对着这腐烂不堪的美利坚大骂一句“西红柿”！

第2048章色情《一封蓝色的信》之殷离激情3 尽管赵露思已经是高潮二次，此时的王泽杰仍旧是挺拔的，因此强烈的冲动还在，看着赵露思美妙的身子，心中不免有点荡漾，手轻巧的、小心的绕过赵露思的脖子，放在她的香肩上。

轻松搞笑 “师兄，你知道天下人怎么评价你吗？” “知道...他们都叫我初圣，听听多高的评价。” “你以为他们是在夸你吗？” “不然呢？”